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Main index
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Read This: Business Writing that Works
This straightforward and helpful book shows you how to produce simple, clear, commanding but not pompous business writing – and to make people read what you write. It shows you how to grab and sustain your reader's attention, produce a user-friendly layout and draw attention to key passages. It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs. | |||
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The Copywriter’s Handbook: a Step-by-step Guide to Writing Copy that Sells
Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogues, commercials, and public relations material, and offers advice on freelance and ad agency work. The author focuses on selling, urging writers to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience. Also chapters on getting a job in an agency, and going freelance. All-in-all, a practical and helpful guide.
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Check the main index if you could not find a suitable book |
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